For small business owners who rely on vehicles driven by employees, distracted driving is a major concern. Distracted driving poses a very real threat to your team, your clients and your bottom line. Every time an employee sits behind the wheel, they must deal with a myriad of distractions from talking on cell phones to programming GPS devices and reading text messages –a regular trip in the company vehicle can quickly turn into an accident when distracted driving is involved.
In fact, business drivers are typically at a higher risk of an accident than the general driving population. This is due to a few different factors including the shape and size of many commercial vehicles, the frequency at which they are out on the road and the addition of utility or other trailers that increase stopping distance. Luckily, you can easily implement helpful ways to prevent distracted driving as part of your safety standards.
Top Tips to Prevent Distracted Driving by Employees
As a business owner, you can prevent a distracted driver by educating and training your employees on best practices. By highlighting the dangers of distracted driving, employees are more aware of their own personal responsibilities on the road and those of other drivers as well. Give your team the tools they need with these helpful safe driving tips:
- Work with your safety team to develop and apply driving policies that each employee must follow. Pay close attention to common distractions like cell phones and navigation devices when implementing driving policies.
- Confirm that none of your other company policies contradict your safe driving standards. Once you feel comfortable with your safe driving policy, have drivers agree to follow these important standards by signing a safety contract.
- Use modern technology to your advantage by utilizing free or paid apps to help detect when your drivers are on the move. These handy little apps work to respond on behalf of your drivers by sending out text responses that indicate when drivers are busy and let clients/other team members know that drivers will return calls when they are no longer behind the wheel.
- If there is a reason why drivers may need to be reached for emergencies or other important conversations while driving, work with your team to come up with ways that you can minimize the risk of an accident.
- Educate your drivers about the risks of distracted driving with helpful videos and other media. They should be aware that distractions can present themselves in a variety of ways from something as simple as taking their hands off the wheel to reach for something, talking to a passenger, and daydreaming.
- Don’t forget about education for part-time or casual drivers who may operate their own vehicles on behalf of the company. The more time that employees spend driving during their workday, the greater their chances are of falling victim to the dangers of distracted driving.
- Invest in comprehensive commercial auto insurance coverage. With an all-inclusive commercial auto insurance policy, you can protect against property damage, job-related injuries and other claims that may result from a distracted driving incident.
Protect Your Employees and Assets from the Dangers of Distracted Driving
It is important to regularly educate your drivers on simple ways that they can prevent distracted driving. When implementing your own distracted driving rules, keep these tips in mind:
- Create a distracted driving policy that works for your specific business needs
- Utilize helpful safe driving apps to prevent common distracted driving situations
- Educate your team members about the risks involved with distracted driving with helpful videos and other media
- Invest in commercial auto insurance coverage that has been tailored to fit your company needs
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